Danielle Dawson 
Public Relations Director / Strategic Communications Professional 

Chapter 2 Agency | CA, Los Angeles
Director of Public Relations| 08/2022 - Present
 

As Public Relations Director, I lead a dynamic team and develop comprehensive strategies that align PR, marketing, and client objectives. I oversee all aspects of client relations, media coverage, and event production, ensuring a unified approach across all initiatives.

• Lead strategic planning for 10 emerging technology and fashion clients, managing a team of account executives to implement cohesive PR and marketing strategies while securing top-tier media coverage and handling daily account management.

• Supervise event production and coordination, planning, managing, and executing events annually while working closely with client teams to implement strategic initiatives.

• Develop and execute influencer campaigns, manage budgets, and support other marketing initiatives to ensure alignment and consistent messaging while managing various budgets for client projects.

• Successfully retain and expand client portfolios, bringing in new clients annually and driving overall revenue growth.
   

Hijinx Artist Management & PR | CA, Los Angeles Senior Account Manager | 03/2021 - 08/2022
 

Directed the management of 15+ clients and events, overseeing a team of coordinators to ensure seamless execution and alignment with strategic objectives.

• Executed key responsibilities, including drafting persuasive pitch letters, press releases, and media lists, while coordinating high-impact client meetings.

• Managed media partnerships, art collaborations, and contractual agreements to enhance brand visibility and engagement. Administered social media accounts and ensured website content was current and optimized for audience engagement.

• Created compelling marketing copy and strategy decks, organized schedules for additional marketing materials, driving cohesive and effective campaigns.
   

Balloon Celebrations | CA, Los Angeles Event Planner | 05/2020 - 03/2021
 

• Planned and marketed premium design installations for celebrity clients in the LA area, driving brand recognition and demand.

• Managed budgets of $50K+ and executed events with attention to detail, ensuring successful outcomes.

• Drafted client pitches and proposals, upsold products and designs, and addressed client needs in a fast-paced environment. Managed a team of 8 to coordinate and execute over 500 events annually, ensuring successful delivery from start to finish.
   

Student Corner (Hawaii-based Startup) | Remote work Marketing Manager | 01/2020 - 12/2020
 

• Evaluated and developed marketing strategies to enhance brand awareness and market positioning for a growing education- focused startup.

• Boosted brand awareness by 25% through targeted marketing campaigns and strategic positioning efforts.

• Conducted market research that identified a 30% increase in demand for key products, influencing product development and promotional strategies.

• Secured buy-in from 15+ administration and faculty members by delivering persuasive campaign pitches, driving adoption of the platform.

• Played a key role in developing campaigns that resulted in a 20% increase in user engagement within the first quarter.
   

Pure Barre Seattle | WA, Seattle Sales Associate | 05/2019 - 07/2020
 

• Achieved recognition as the top salesperson for six consecutive months, implementing retention-focused strategies and selling over 50 memberships while consistently surpassing sales targets.

• Increased membership sales by identifying client needs, addressing concerns, and implementing customer retention strategies.

• Conducted market research to identify trends, analyzed campaign performance metrics, and optimized marketing efforts.

• Supported social media campaigns and organized community outreach events, driving customer engagement and enhancing brand visibility.