Danielle Dawson 
Public Relations Director / Strategic Communications Professional 

Chapter 2 Agency | CA, Los Angeles
Director of Public Relations
August 2022 - Present
 

• Lead integrated communications strategies for a wide portfolio of clients, aligning PR, marketing, partnerships, influencer engagement, and experiential initiatives to drive brand visibility and cultural relevance.

• Oversee strategic planning and execution across 10+ accounts, managing client relationships, guiding a team of account executives, and securing top-tier media coverage through strong relationships with key journalists and editors.

• Shape and elevate key brand narratives, developing strategic story angles and campaigns that translate ideas into compelling media opportunities and cultural conversations.

• Plan and produce brand events and activations while leading influencer programs and partnerships that bring brand storytelling to life across media and digital platforms.

• Manage campaign budgets and timelines while supporting client retention, new business development, and overall agency growth.
   

Hijinx Artist Management & PR | CA, Los Angeles Senior Account Manager
March 2021 - August 2022
 

• Managed a portfolio of 15+ clients and large-scale events, overseeing a team of coordinators to ensure seamless event management and alignment with broader communications and marketing objectives.

• Developed key communications materials including media pitches, press releases, and targeted media lists while coordinating client meetings and supporting strategic media outreach.

• Cultivated media partnerships and creative collaborations, managing contracts and relationships that enhanced brand visibility and audience engagement.

• Produced marketing copy and strategy decks while overseeing social media and website updates to ensure consistent messaging and cohesive campaign execution.
   

Balloon Celebrations | CA, Los Angeles Event Planner/Communications Lead
February 2020 - March 2021
 

• Planned and marketed premium design installations and experiential events for high-profile clients across the Los Angeles area, driving brand visibility and demand.

• Managed event budgets exceeding $50K while overseeing logistics, production, and execution with strong attention to detail to ensure successful outcomes.

• Developed client pitches and proposals, identified upsell opportunities, and managed client relationships in a fast-paced environment.

• Supervised a team of 8 to coordinate and execute more than 500 events annually, ensuring seamless delivery from concept through execution.
   

Student Corner (Hawaii-based Startup) | Marketing Manager
January 2019 - December 2019
 

• Led marketing strategy for a growing education startup, developing brand positioning, campaigns, and messaging to increase awareness and platform adoption.

• Increased brand awareness by 25% through targeted digital campaigns, strategic partnerships, and audience-focused content.

• Conducted market research and user analysis that identified a 30% rise in demand for key offerings, informing product development and promotional strategy.

• Secured buy-in from 15+ university administrators and faculty members through strategic presentations and campaign proposals, expanding institutional engagement with the platform.

• Contributed to campaign development and launch initiatives that drove a 20% increase in user engagement within the first quarter.
   

Pure Barre Seattle | WA, Seattle Sales Manager
May 2019 - January 2020
 

• Achieved recognition as the top salesperson for six consecutive months, implementing retention-focused strategies and selling over 50 memberships while consistently surpassing sales targets.

• Increased membership sales by identifying client needs, addressing concerns, and implementing customer retention strategies.

• Conducted market research to identify trends, analyzed campaign performance metrics, and optimized marketing efforts.

• Supported social media campaigns and organized community outreach events, driving customer engagement and enhancing brand visibility.