Danielle Dawson
Public Relations Director / Strategic Communications Professional
EXPERIENCE
I’ve worked in influencer marketing, brand development, event production, and more leading major campaigns in fashion, tech, crypto, and art. Please reach out directly for specific examples
Influencer Marketing
I specialize in end-to-end influencer campaigns—from sourcing and contracting creators to managing content deliverables and event appearances. I've led paid partnerships and talent activations for social and experiential campaigns, overseeing everything from guest list management to on-site coordination. My approach is contractually sound, budget-conscious, and always aligned with measurable goals.
Brand Development
I've supported brand development across diverse industries, guiding launches, repositioning efforts, and strategic partnerships. I've drafted and executed full communications plans spanning 6 to 12 months, driving growth and visibility. My work includes navigating market transitions and building thought leadership, particularly in emerging and innovation-driven sectors.
Event Management
I manage end-to-end event production, specializing in complex activations blending PR, influencer marketing, and brand storytelling. I’ve produced large-scale events and pop-ups, overseeing creative development, vendor coordination, talent and influencer management, run-of-show planning, and press outreach to ensure smooth execution and strong brand impact.