Danielle Dawson
Public Relations Director / Strategic Communications Professional
EXPERIENCE
Influencer Marketing
Brand Development
Event Management
Strategic communications and marketing leader with experience developing integrated PR, marketing, influencer, and experiential event strategies for a wide portfolio of clients. Skilled in shaping compelling brand narratives, securing top-tier media coverage, managing influencer partnerships, and producing large-scale events and brand activations. Proven ability to build strong relationships with journalists, guide cross-functional teams, and translate creative ideas into impactful campaigns that drive brand visibility, cultural relevance, and business growth.
Specializes in end-to-end influencer campaigns, from sourcing and contracting talent to managing content deliverables, event appearances, and on-site activations. Experienced in both paid partnerships and experiential campaigns, ensuring programs are strategically aligned, contractually sound, and executed within budget to deliver measurable impact.
Supports brand development across diverse industries, guiding launches, repositioning efforts, and strategic partnerships. Experienced in drafting and executing 6–12 month communications strategies that drive growth and visibility, while helping brands navigate market transitions and build thought leadership in emerging and innovation-driven sectors.
Manages end-to-end event production, specializing in complex activations that blend PR, influencer marketing, and brand storytelling. Oversees creative development, vendor coordination, talent and influencer management, run-of-show planning, and press outreach while ensuring all messaging is cohesive and aligned with broader brand marketing and communications strategies to deliver seamless execution and strong brand impact.